Tuesday, August 16, 2011
Tuesday's Ebay Selling Tip: Make Buy it Now Your Friend
I don't know about you, but when I want something, I don't want to wait for it.
When I shop online, and I do a lot of shopping online, I don't want to have to wait 1-7 days before I see if I can purchase something (at an unknown price I might add!).
Sure, auctions are GREAT. So fun. I LOVE to watch an auction, especially when the price goes up and up! There are tons of great people out there who live to get swept up in the possibility of getting something for a steal...people who love any competition or any chance to "win" no matter what the cost. Auction style listings work great for items you KNOW will sell and have a completed listing history of a consistent ending price.
But don't forget people like me who aren't competitive, hate to wait to buy something, and don't get into the whole "maybe I'll get it for a steal" mentality.
Consider putting a fair start price (see more on that here) and adding a buy it now price.
Make your buy it now price at the top end of what you have seen your item sell for, or undercut everyone else's buy it now price by a dollar to get yours to sell first. Or make your buy it now price your "Happy Price".
If nothing else, a buy it now price often encourages would-be buyers to place a bid early on to make the buy it now price disappear. This will get the bidding started and create a sense of urgency for some buyers. The earlier your auction gets a bid, the higher it will usually go.
Would I recommend you putting a buy it now price on something super rare, super fun or super unknown? Probably not. But for your average item you list with a selling ceiling, appeal to those buyers who hate to wait!